![]() ![]() We also offer Google Ads training, where our experts teach website owners how to use Google Ads to run campaigns on their own. If you would like to run your own Google Ads campaign to promote your business, SEO Design Chicago’s digital advertising professionals run Google Ads for businesses of all sizes and in a variety of industries. ![]() Google Ads Services at SEO Design Chicago Advertising on Google always provides an excellent return on investment. Google Ads is an important tool that every digital marketing expert needs to know how to use. Your ads show up directly in the SERPS (search engine results pages.) The Google Ads tool allows you to track and monitor your progress so you can adjust and improve your ads to reach more people. Google Ads allows you to create and share paid ads to your target audience, on both mobile and desktop. It is an excellent advertising platform to help you boost your website traffic, get more phone calls, and increase foot traffic to your brick-and-mortar store. Google Ads is one of the best ways to get your brand in front of the customers who are looking for the products and services you offer. Typically, these are text ads, but they might also include an image. Here is how Google Ads works: when you perform a search on Google Search, the first few results and last few results on the page are Google Ads. So, what is Google Ads? Google Ads, formerly known as Google AdWords, is Google’s advertising platform. Google changed the name of the platform to Google Ads back in 2018. On the other hand, Microsoft Word offers more features, but it requires a license or payment before using. Google Document is more convenient, cheaper, and easy access for everyone. Basically, it was a pay-per-click (PPC) platform. Both software aids students, teachers, and different professionals with their word documents. Google AdWords was an advertising platform Google developed in the early 2000s to help reach online target marketers through its search engine platform and partner sites. If you are wondering “what happened to Google AdWords?”, it simply changed names to Google Ads. ![]() So, yes, Google AdWords and Google Ads are basically the same thing. The URL you use to access your account changed from to, and the Help Center changed from /adwords to /Google-ads.Ĭhanges to the Google Ads branding will not impact your campaign performance, navigation, or reporting.” “On July 24, 2018, the new Google Ads brand-including the new name and logo-was updated in the product interface, Help Center, billing documents, and more. Here’s what Google had to say about the change: When they click on the ad, they are taken to a landing page created specifically for this purpose to convince them to take a desired action: purchase your product, book a service, etc. It also made it easier for enterprise-level advertisers to take advantage of benefits like advanced forecasting and intelligence technologies.Ī brief rundown of PPC: every someone a user clicks on your ad, you pay for the ad. The change was made to make it easier for small businesses to advertise across all PPC (pay-per-click) platforms. It also consolidated its other advertising products into the Google Marketing Platform and Google Ad Manager. In early 2018, Google rebranded Google AdWords to Google Ads.
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